
Broadcasters count the cost of footy bragging rights

When Nine Entertainment secured the broadcast rights for National Rugby League (NRL) matches in 2021, the company was valued at A$5 billion (US$3.6 billion). Fast forward more than five years and the media group’s market capitalisation has plunged to $1.55 billion and it is being warned not to overpay in the next round of bidding for one of Australia’s marquee sports rights packages. Austral














