
Tariffs, inflation push US retailers’ prices up

While many retailers are doing their best to absorb those costs associated with both stubborn inflation and the tariffs rolled out under the United States Trump administration, without hiking prices too much, Amazon appears to be raising them faster than most. Retailers often bump up prices when tariffs increase their costs, and companies like Walmart and Target are deploying a “portfolio approach” — meaning they selectively raise prices in some areas while keeping others steady. According to an analysis from research firm DataWeave, Amazon’s prices were up 12.8% on average this year through to the end of September, while prices at Target rose 5.5% and Walmart’s prices increased 5.3% over the same period. Having looked at around 16,000 products on each retailer’s website and continuously tracked live pricing data across categories and locations, DataWeave found that Amazon experienced its biggest price jump early in the year — between January and February — when prices on the analysed items rose 3.7%. Interestingly, that was before most of U.S. President Donald Trump’s tariffs were announced in April, which suggests the increase may have come from post-holiday price adjustments rather than tariffs themselves. Mean







