
Counting down to the survey that profiles a nation

It may not stop the nation like the Melbourne Cup but it does give Australians pause for thought every five years. The Census of Population and Housing is this nation’s biggest logistical undertaking outside of wartime, according to Dr Liz Allen of the Australian National University’s Centre for Social Policy Research. Completing the Census may seem like an unavoidable chore for Australia’s 11 million households but members of one group can barely hide their excitement as it approaches on Tuesday, 11 August: demographers like Allen and Mark McCrindle. “I get pretty charged up about it,” McCrindle, the founder and principal of the Australian social research, demographics and trends consultancy McCrindle told the recent Morningstar Investment Conference 2026. “It's exciting every time there's new Census data coming out. Put it in the diary.”More than a headcountAustralia’s population came in at 25,422,788 people at the time of the last Census on August 2021, but it is more than a statistical headcount. McCrindle, Allen and their fellow population researchers see the results of the questionnaire as a national snapshot, while policymakers use it as a planning tool. Not far behind them in terms of interest are economi







