
Apple acquires talent, tech from AI startup Prompt

Tech giant Apple (NASDAQ: AAPL) is understood to be strengthening its HomeKit ambitions by acquiring the “talent and technology” of Prompt AI, a computer vision company started in 2023. The acquisition underpins Apple’s continued strategy of quietly buying smaller artificial intelligence (AI) startups to enhance specific product capabilities, in this case, computer vision for smart home devices. The acquisition also aligns with Apple’s growing ambitions in home automation, especially through its HomeKit platform. Apple is understood to be developing its first proprietary home security camera, which is expected to rival Amazon’s Ring lineup. Equipped with facial recognition and infrared sensors, the camera aims to identify individuals and detect activity with enhanced privacy controls. What has attracted Apple to Prompt AI is the technology used in its Seemour app, which includes algorithms that not only recognise objects and faces but can also generate textual summaries of recorded activity and respond to user queries. These capabilities could soon find their way into Apple’s smart displays and hubs. Prompt AI plans to shut down the Seemour app and delete user data to maintain privacy compliance before the a