Mark Zuckerberg said Meta’s AI assistant now has one billion active users across the company’s family of apps at the company’s annual shareholder meeting.
“The focus for this year is deepening the experience and making Meta AI the leading personal AI with an emphasis on personalisation, voice conversations and entertainment,” Meta CEO Zuckerberg said.
This comes after the company released a stand-alone app for the AI tool back in April of this year.
“It may seem kind of funny that a billion monthly actives doesn’t seem like it’s at scale for us, but that’s where we’re at,” Zuckerberg told shareholders.
Zuckerberg said the plan for Meta is to keep growing the product before eventually building a business around it. He is hopeful that, as the AI improves over time that there will be space for “insert paid recommendations” or to offer a subscription service.
The app was created to compete with OpenAI’s ChatGPT and Anthropic's Claude and in February 2025, CNBC reported that Meta was testing a subscription-based version of its app.
