An entirely AI-produced ad was shown to millions of viewers watching the NBA finals for the betting platform Kalshi.
The ad reportedly only cost US$2,000 to make and featured a variety of images, including an alien chugging a beer and a farmer floating in a pool of eggs with the tagline “the world’s gone mad, trade it”.
The ad was created by self-proclaimed AI filmmaker PJ Accetturo using Veo 3.
He took to X and explained the entire process of how he created the ad in two days.
“Kalshi hired me to make the most unhinged NBA Finals commercial possible,” he wrote.
“Network TV actually approved this GTA-style madness.
“High-dopamine Veo 3 videos will be the ad trend of 2025.”
According to Accetturo, the ad took around 300-400 generations to get 15 usable clips.
“One person, 2-3 days. That’s a 95% cost reduction vs traditional ads,” he wrote.
The ad is on track to finish with 200 million impressions across all platforms, according to a Kalshi spokesperson.
