American rapper Snoop Dogg will perform before the Australian Football League (AFL) Grand Final.
The AFL on Tuesday announced the singer, songwriter, actor and entrepreneur as the pre-game entertainment at a venue which is likely to be filled to capacity on 27 September.
The league, which generated a net profit of A$41.327 million (US$26.9 million) on revenue of $1.029 billion in 2024, did not disclose the cost of hiring the performer, but it could be as much as $2 million to $3 million, based on previous Grand Final performances and his hiring rate.
“Snoop Dogg is a pioneer, a performer, and a true entertainer. He’s played to packed stadiums around the world — but we think 100,000 fans at the MCG might just be his most iconic crowd yet,” AFL CEO Andrew Dillon said in a media release.
“We want Grand Final Day to be an unforgettable celebration of footy — and beyond the four quarters of the match, a celebration of culture, energy, and entertainment. Snoop fits that brief better than anyone.”
Born Calvin Cordozar Broadus Jr but nicknamed Snoop Dogg because of his childhood likeness to Peanuts cartoon character Snoopy, he rose to fame in the 1990s as a singer but has since branched into film, television, business and even football coaching.
“It’s an absolute honour to be hitting the stage at the AFL Grand Final — it’s one of the biggest events on the Aussie calendar. Can’t wait to bring the energy and celebrate with the fans. Let’s make it unforgettable,” Snoop Dogg said.
He follows big-name performers like Robbie Williams in 2022, Kiss (2023) and Katy Perry (2024) as pre-Grand Final entertainers at the ‘’G’.
The 2025 match was watched by 4.024 million on television and other devices.
