
NRL sets Australian sports rights record with $5.3bn deal

The National Rugby League (NRL) has signed a A$5.3 billion (US$3.7 billion) media rights agreement with Foxtel Group, Nine Entertainment and Sky NZ, claiming it as an Australian record for sports. On a revenue-per-year basis, the seven-year agreement just shades the $4.5 billion the rival Australian Football League (AFL) secured for a six-year deal in 2023, albeit the AFL agreement ends three years earlier in 2031. The NRL partnership covering 2028 to 2034 also beats the $2 billion that rugby league’s governing body got for a five-year agreement with the same broadcasters for the period 2023 to 2027. The Australian Rugby League Commission (ARLC) did not detail how much Foxtel, Nine and Sky NZ each contributed to the deal, but under the last agreement Foxtel was reported to have paid 71% of the total. But ARLC Chairman Peter V’landys said 95% was in cash with 5% consisting of ‘contra’, or non-cash services like advertising. The ARLC said that under the new long-term partnership:it would receive a 90% increase in cash per annum compared to the current dealFoxtel would continue to televise all NRL and National Rugby League Women (NRLW) Premiership matches, including finalsNine would exclusively cover the NRL Grand Fina







