YouTuber Mr Beast wants to build Disney for the next generation.
The February 2025 Beast Industries pitch deck obtained by Business Insider shows how the kid-friendly content creator with 380 million subscribers plans to expand into more traditional media.
"Beast Industries is the next generation diversified media, consumer product goods and services conglomerate," the first slide of the deck reads.
The pitch deck said that Mr Beast is veering away from being on camera via new IP in the Beast Universe, and in the first quarter of this year, an in-house writers’ room would begin to create new IP for toys, gaming, animation, comics and merch.
This comes as Disney is losing its monopoly on kids and has been eclipsed by YouTube as the world's biggest media company in the world this year, according to MoffetNathanson analyst Michael Nathanson.
Last year, Disney generated US$41.2 billion in revenue from movies, TV and streaming and US$34.2 billion from parks, cruises and consumer products.
Mr Beast’s earnings are dominated by food, with his chocolate brand Feastables bringing in US$215 million in net revenue last year. His toy brand Mr Beast Lab drove US$65 million in sales in the first six months.
The news of rival Disney also comes after Mr Beast’s Squid Games-inspired Amazon series, Beast Games became the number one unscripted series on the platform, garnering 50 million views within 25 days of premiering.
While Mr Beast has yet to rival Disney by launching a theme park, YouTubers like Dude Perfect have. The trick-shot YouTuber raised more than US$100 million in VC funding last year, teasing a new theme park called Dude Perfect World and unveiling its new Texas headquarters.
Jeffrey Housenbold oversees Beast Industries as it looks to raise hundreds of millions in fresh funding at the US$5 billion mark, as reported by Bloomberg.
