
Nine buys QMS for $850m, sells radio assets

Nine Entertainment has announced the acquisition of digital outdoor media platform QMS Media (QMS), the sale of its radio assets and the conversion of regional television station from a wholly-owned business to an affiliate. The media company reaffirmed earnings guidance as part of the announcement of initiatives, which are part of a strategic repositioning aimed at driving long-term shareholder value. Nine said it would:Buy QMS on a cash and debt-free enterprise value basis for A$850 million (US$594 million) from Quadrant Private EquitySell Nine Radio (2GB, 3AW, 4BC, 6PR, 2UE, Magic1278 and 4BH) to the Laundy Family Office on a cash and debt-free enterprise value of $56 million, andConvert regional television station NBN (Northern NSW) from a wholly owned business to an affiliate, owned and operated by regional partner, WIN and receive $14.8 million.Chief Executive Officer Matt Stanton said the announcements marked a critical milestone in the company’s transformation, with digital growth businesses expected to account for more than 60% of revenue from the 2027 financial year. “These transactions will create a more efficient, higher-growth, and digitally powered Nine Group for our consumers, advertisers, shareholders and







