
American spirit exports fall amid trade tensions

After a record year in 2024, exports of American spirits fell 9% year-over-year, driven by ongoing trade tensions. The American Distilled Spirits Exports 2025 Mid-Year Report showed key declines in all of the largest markets, including the European Union (EU), Canada, the UK and Japan. In 2024, the EU accounted for half of all exports, with these four markets amounting to 70% combined. Distilled Spirits Council of the United States (DISCUS) president and CEO, Chris Swonger, said persistent trade tensions have had immediate and adverse effects on spirit exports. “There’s a growing concern that our international consumers are increasingly opting for domestically produced spirits or imports from countries other than the U.S., signalling a shift away from our great American spirits brands,” he said. Swonger said the largest shift was in Canada, where U.S. spirit exports declined by 85% and fell below US$10 billion in the second quarter of 2025. U.S. spirits sales plummeted by 68% in Canada during April 2025, while sales of Canadian and other imported spirits rose by 3.6%. While Canada removed its retaliatory tariff on U.S. spirits on 1 September, the majority of Provinces continue to ban Americans from their shelv