Canada’s oldest brewery Moosehead has responded to levying tariffs and threats of annexation from the United States by offering consumers a giant crate of beer to last them the next four years.
Moosehead breweries announced on Friday that they will be selling a crate of 1,461 cans of lager - about one beer a day for the length of U.S. President Donald Trump’s term in office.
Residents in the provinces of Ontario, New Brunswick and Nova Scotia can purchase the “Presidential Pack” on the brewery’s website for C$3,500 (A$3,861.86).
“If the start of 2025 has taught us anything, it’s that it will take determination to weather four years of political uncertainty — and what better way to make it through each day than with a truly Canadian beer,” said Karen Grigg, director of marketing for Moosehead.
“While we can’t predict how the next four years will go, we have a feeling that this large pack will come in handy,” Grigg added.
Vice President of Sales and Marketing at Moosehead Breweries, Trevor Grant, told Business Insider the "Presidential Pack is something that we as a team have been talking about for a few weeks since some of these challenges with the tariffs and the US administration."
"Obviously, it's a bit of a difficult situation, so trying to maybe have a little bit of fun with it," said Grant.
The independent brewery is among many companies across Canada unhappy about tariff threats from the U.S. President.
Moosehead CEO Andrew Oland called the tariffs “such a disappointment” and said that he’s “really sad to see this relationship going in a different direction,” with 20% of the company’s beer sold to the U.S.
The company, which is located northeast of Maine in New Brunswick and is expecting disruptions across the supply chain with the cost of aluminum lids to be affected by 10% tax as soon as next week.
Grant added that Moosehead Breweries operates "in a small community here in St. John and we like to stay connected to our community and give back."
"We'd like to see Canadians do the same thing and buy local," Grant said.
Alcohol has been said to be one of many products caught up in the trade war between the two countries, with American-made spirits and wine being pulled off shelves in many provinces.
Oland says he believes that patriotism for Canadian products will win as there’s a “real opportunity for brewers in Canada” to capitalize on the “Buy Canadian” movement that the tariffs have inspired.
A recent poll revealed 42% of Canadians polled would “absolutely do everything” to avoid purchasing U.S. products with 88% saying they would buy a product promoted as “made in Canada.”
Another poll found that 56% of Canadians said they would stop buying certain products altogether if there is no Canadian-made alternative.
However experts are warning the movement faces challenges including the higher costs of Canadian-made goods during the ongoing cost-of-living crisis, and the difficulty consumers often face when identifying domestically produced items.
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