
The Founders: Leveraging Aussie products

With Australian companies looking to enter the booming Asian market, RooLife prides itself on having the expertise to make this shift possible. The company has already helped multiple companies be successful in the Chinese market. CEO and managing director, Bryan Carr, says this has been possible through RooLife’s knowledge of what sells best and how the Chinese market differs from the West. “We're very well entrenched and understand the market,” he tells Azzet. “I think that's probably the advantage that we have, is that many businesses look to go into markets like China, but they take their Western or home market thinking.”How does China differ from the West?When transferring a business's services to the Chinese market, Carr says they typically have to start from ground zero with brand recognition. “What we've identified is that if there's a really well-known brand in Australia, and you take it to China, it may as well be a completely unknown brand,” he says. “You still have to do the same work, the same sort of trust and you know, market entry time requirements.” Due to this, Carr says when RooLife is propelling a company into the Chinese market, they often treat it like a brand-new company. “We operate







