
Starbucks sees traffic growth for first time in 2 years

Starbucks reports mixed results for Q1 2026, despite traffic growth for the first time in two years. The company’s CEO and chairman, Brian Niccol, said Starbucks’ Q1 results are thanks to its ‘Back to Starbucks’ strategy, which is working ahead of schedule. “It's great to see the sales momentum driven by more customers choosing Starbucks more often, and this is just the beginning,” he said. Global comparable store sales increased by 4%, driven by a 3% growth in comparable transactions and a 1% rise in average ticket. In the U.S alone, comparable store sales increased by 4%. Niccol said this was driven by demand for its holiday offerings, with this season's holiday menu launch being the best ever for the company’s North American business. The company also experienced a 7% growth in the Chinese market. During the quarter, Starbucks announced its plans to form a joint venture with Boyu Capital to run its business in China. “This partnership will help us expand into more cities, deliver exceptional coffee experiences, create new career opportunities for partners, and strengthen Starbucks’ position as a global brand for long-term growth,” Niccol said on the company’s earnings conference call. Starbucks’ revenue







