The Trusted Brand Awards have announced the most trusted brands in Australia for 2025, with Dettol, Bunnings, Toyota and Singapore Airlines taking out spots in the top 20.
This year marks the 26th year of the awards and is measured without commercial influence to see which brands resonate best with Australians.
The top trusted brand for 2025 is cleaning brand Dettol, which has evolved since its humble beginnings in 1935 to become a trusted brand in germ protection around the home.
Behind Dettol in second and third place are paint brand Dulux and car manufacturer Toyota respectively.
As for some of the categories, the top-trusted car rental brand is Budget Direct, the top health insurance was Medibank, the top home and life insurance brand was AAMI, and the top airline was Singapore Airlines.
