Volvo’s all-electric flagship SUV, the EX90, has been awarded the prestigious 2025 World Luxury Car title at the World Car Awards, held in conjunction with the New York International Auto Show.
The EX90 emerged as the winner from an initial entry list of ten vehicles and a final shortlist of three, which included the Porsche Macan and Porsche Panamera.
The final results were determined by a jury of 96 esteemed automotive journalists from 30 countries, who extensively tested each vehicle under real-world conditions.
The EX90 impressed judges with its “silent yet powerful ride”, and “ergonomic and luxurious interior designed for long-journey comfort”. Its 510-horsepower twin-motor powertrain, combined with seamless electric performance, was also praised.
“We’re pleased to see the EX90 get the recognition it truly deserves,” said Håkan Samuelsson, CEO of Volvo Cars. “It was up against some tough competition, but this award proves that the EX90 appeals to some of the most demanding customers across the world.”
Among the standout innovations of the EX90 is its advanced LiDAR system, which enhances safety by detecting vulnerable road users up to 200 metres away, even in total darkness.
Volvo explained that integrating this technology presented aerodynamic challenges, as optimal placement requires the sensor to be mounted high. Engineers resolved this by embedding it at the top of the windshield in a low-profile housing at the centre of the roofline — a subtle yet effective solution.
The EX90’s design philosophy aligns with the core principles of Scandinavian aesthetics, where form follows function.
This win marks Volvo’s third World Car Award. The company previously secured the 2018 World Car of the Year award for the XC60 and the 2024 World Urban Car for the EX30.
In 2018, Volvo CEO Håkan Samuelsson was also honoured as the first-ever World Car Person of the Year.
