Lexus has beaten out Aussie Broadband and Dan Murphy as Roy Morgan’s ‘Best of the Best’ Customer Satisfaction Award with a record satisfaction rating of 98.2%.
“Lexus has returned to the top spot of Australian brands in 2024 by winning Roy Morgan’s sought after ‘Best of the Best Award’ for a third time – after previous wins in 2017 and 2019,” Roy Morgan CEO, Michele Levine said.
“The outstanding year for Lexus is highlighted by the average customer satisfaction for the luxury car brand hitting a new record high for the award at an exceptional 98.2%
Lexus also won 11 monthly satisfaction awards during 2024 and won its sixth Roy Morgan Car Manufacturer of the Year Award, ahead of last year’s winner Skoda, after previous wins in 2014-2017 and 2019.
The car manufacturer just edged out Mobile Service Provider of the Year, Aussie Broadband and Liquor Store of the Year, Dan Murphy’s, who had satisfaction ratings of 96.1% and 96%, respectively.
Other category winners include Mobile Handset Provider of the Year, Samsung, International Airline of the Year, Singapore Airlines, Clothing Store of the Year, Suzanne Grae, Online Retailer of the Year, Adore Beauty, Major Car Manufacturer of the Year, Subaru, Quick Service Restaurant of the Year Zambrero and Neobank of the Year, Up, which all had satisfaction ratings above 90%.
“As well as Aussie Broadband and Dan Murphy’s, which both featured highly in the ‘Best of the Best’ Award in both 2023 and 2024, special mention should go to Neobank of the Year ‘Up’ which has now ranked amongst the ‘Best of the Best’ for two straight years and Clothing Store of the Year Suzanne Grae which has now been rated in the Top 10 of the ‘Best of the Best’ for three straight years,” Levine said.
The full list featuring all 38 category winners can be found here.
