The Amazing Thailand Grand Tourism and Sports Year 2025 is a year-long initiative aimed at reinforcing Thailand's status as a world-class destination for tourism and sports.
Launched this week by Prime Minister Paetongtarn Shinawatra, the campaign seeks to attract 39 million international visitors and generate three trillion Baht (approximately A$120 billion) in tourism revenue by the end of the year.
The initiative will feature year-round tourism festivals, high-profile sporting tournaments, and exclusive travel privileges, showcasing Thailand's cultural heritage, diverse tourism experiences, and world-class sporting events.
Shinawatra emphasised that tourism is a key driver of Thailand's economy. The campaign aims to enhance infrastructure, expand world-class events, and create innovative experiences that attract and inspire visitors.
She stated, "Beyond our natural beauty and cultural heritage, Thailand is evolving into a hub for Man-Made Tourism, with dynamic festivals, international events, and cutting-edge entertainment."
The campaign is expected to boost Thailand's economy significantly, providing a substantial increase in tourism-related jobs and income.
The Tourism Authority of Thailand (TAT) has introduced several special campaigns throughout the year, such as Amazing Thailand Romance Month in February, Amazing Songkran in April, Amazing Thailand Grand Sale in June, Amazing Summer Family in August, and Thailand Passport Privilege in October.
These initiatives are designed to attract different segments of tourists, including couples, families, and sports enthusiasts, by offering them exclusive privileges and special prizes.
Minister of Tourism and Sports Sorawong Thienthong highlighted the government's IGNITE THAILAND's TOURISM vision.
This vision aims to establish Thailand as a leading regional tourism and sports hub.
"We are integrating efforts across the public and private sectors to enhance travel convenience and elevate visitor experiences. Key measures include increasing airline slots and flight frequencies, implementing an online TM6 immigration system, and upgrading transportation networks to improve accessibility to both major and lesser-known destinations. We are also developing tourism personnel and encouraging hotels to adopt sustainable standards, ensuring a world-class travel experience," he said.
The global economy is also expected to benefit from increased tourism activity in Thailand.
With more international visitors, there will be a rise in demand for travel-related services, such as airlines, hotels, and local businesses, leading to a positive ripple effect on the worldwide tourism industry.
The campaign's success will not only enhance Thailand's reputation as a leading tourism destination but also contribute to the overall growth of the global tourism market.