
Japan tourism strong amid drop in Chinese visitors

While travel to Japan remains strong, visitors from China have fallen drastically. Before November 2025, mainland Chinese tourists were one of the largest groups heading to Japan. The drop in Chinese visitors started in December, with the number of Chinese tourists dipping by 43.3%, while the overall number of visitors globally rose 3.7%. According to the Japan National Tourism Organisation (JNTO), the number of arrivals from mainland China plunged 60% year-over-year in January 2026, while overall tourist numbers were down just 4.9% year-on-year. China also had the largest share of travellers to Japan in January 2025, but was surpassed by South Korea in 2026. The number of travellers visiting from South Korea rose 21.6%. There were also twice as many visitors from Taiwan as from China, with the number of arrivals from Taiwan rising 17% year-over-year in January. The drop in Chinese tourists has also led to Japan’s surplus to narrow at the start of 2026. According to Japan’s Finance Ministry, the tourism surplus totalled 590.1 billion Japanese yen (US$3.7 billion) in January, down 10.4% year-over-year and representing the eighth consecutive month of decline. Despite this, spending by inbound visitors stil







