OpenAI has taken an ownership stake in private equity firm Thrive Holdings, which it said would accelerate artificial intelligence use among businesses.
Thrive Holdings invests in companies that could benefit from adopting technologies like AI. OpenAI will embed research, product, and engineering teams into Thrive Holdings’ businesses to increase their AI use, it said.
“AI is redefining how enterprises are built and deliver value for customers,” said OpenAI COO Brad Lightcap.
“This partnership with Thrive Holdings is about demonstrating what’s possible when frontier AI research and deployment are rapidly deployed across entire organisations to revolutionise how businesses work and engage with customers.”
OpenAI plans to first focus on integrating its AI models into companies in the accounting and IT services sector, with the goal of forming a repeatable process for other industries.
The companies did not disclose the financial terms of the deal.
OpenAI’s stake in Thrive Holdings will grow if the companies it works with are successful after the AI integration process, CNBC reported.
OpenAI also took stakes in AI infrastructure partners like Advanced Micro Devices and CoreWeave this year.
Thrive Capital, Thrive Holdings’ parent company, invested over US$1 billion into OpenAI last year. Thrive Holdings was founded earlier in 2025.
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