
Xiaomi launches flagship phones as memory prices climb

Xiaomi launched its flagship smartphones globally on Saturday amid an unprecedented surge in memory chip prices, which could dampen sales. The Xiaomi 17 and 17 Ultra have broken out onto the market and are attempting to challenge the likes of Samsung and Apple. Xiaomi is the third-largest smartphone player globally and has maintained the prices of the devices versus last year’s flagship, even amid the huge jump in memory prices that are critical for smartphones. The Xiaomi 17 starts at 999 euros, and the 17 Ultra starts at 1,499 euros. According to Counterpoint Research, memory prices have soared between 80% and 90% in the first quarter of the year so far. This surge has been driven by a shortage of memory chips as supply is being directed towards data centres for AI. Memory is an expensive component of a smartphone, and a Gartner forecast from February estimates that smartphone prices could grow 13% in 2026. IDC forecasts the smartphone market to decline 12.9% in 2026 as a result of the chip crunch. Analysts believe that companies selling more expensive phones will be more insulated and able to absorb the cost. The majority of Xiaomi’s volume comes from mid-range devices, a category that could take a hi







