Meta CEO Mark Zuckerberg showed off the company's newest Ray-Ban model smart glasses at its Connect event.
"Glasses are the ideal form factor for personal superintelligence, because they let you stay present in the moment while getting access to all of these AI capabilities that make you smarter, help you communicate better, improve your memory, improve your senses, and more," Zuckerberg said.
The Meta Ray-Ban Display has a built-in display that can be controlled through subtle hand movements using a neural wristband and will be priced at US$799. The glasses will be available in the store on 30 September.
While the glasses are set to go on sale, Zuckerberg’s demonstration wasn’t without hiccups, which he attributed to the Wi-Fi at the event.
They will feature a high-resolution built-in see-through display on the right lens that allows the user to read messages, receive video calls and follow map directions and will also feature a 12 megapixel camera that can take photos and videos.
At launch, the glasses will support a range of Meta-owned apps, including WhatsApp, Facebook and Messenger, alongside third-party apps like Spotify.
Hours after the announcement, the company’s share price rose by over 1% in premarket trading to US$783.
Ray-Ban’s Paris-listed parent company, EssilorLuxottica, also saw its stock rise around 1.6% to US$324.73 (€274.50).
Meta also launched a pair of Oakley-branded glasses called Vanguard, aimed at athletes, priced at US$499. The company also upgraded its previous Ray-Ban line with twice the battery life and a better camera.
The new glasses will allow Meta to compete with AI players, creating glasses like OpenAI and Alphabet.
