The Mercedes-Benz Group was the latest to be impacted by United States President Donald Trump’s tariffs, causing the company to lower its guidance for the year.
Mercedes-Benz Cars unit sales dropped 9% below the previous year’s level to 435,700 units in Q2 2025. This marks an 11% drop in revenue from €27.1 billion to €24.1 billion.
Group revenue and earnings before interest and tax were also impacted, falling 10% to €33.2 billion and 68% to €1.3 billion, respectively.
The first half followed the trend of falling revenues as they dipped 9% from €72.6 billion to €66.4 billion.
According to the group, tariffs were weighing on prices after U.S. President Donald Trump imposed a 25% import tax on EU vehicles coming into the U.S..
“We’re adapting to new geopolitical realities by using our global production footprint intelligently and by executing our Next Level Performance programme, which goes beyond efficiency measures, to increase the resilience of our company,” Mercedes-Benz Group CEO Ola Källenius, said.
According to the company’s CFO, Harald Wilhelm, the impact of tariffs this year would be 150 basis points or 1.5% points of margin.
Källenius said he wasn’t counting on a separate deal being struck with the European auto sector or specific brands as previously hoped for.
At the time of writing, Mercedes-Benz Group (ETR: MBG) stock fell 3.24% from the previous close to €51.39. Its market cap is 49.49 billion.
