Luxury conglomerate LVMH Moët Hennessy Louis Vuitton (LVMH) has announced a historic 10-year global partnership with Formula 1.
This collaboration, set to commence with the 2025 season, will see several of LVMH’s iconic brands, including Louis Vuitton, Moët Hennessy, and TAG Heuer, become integral parts of the Formula 1 racing series.
The partnership comes at a time of unprecedented popularity and cultural relevance for Formula 1, as the sport continues to captivate audiences worldwide.
Bernard Arnault, Chairman and CEO of LVMH Group, said, "The people, the quest for excellence, and the passion for innovation are at the heart of the activity of our Maisons and Formula 1. In motorsport as in fashion, watchmaking, or wines and spirits, every detail counts on the path to success."
The collaboration aims to blend the creativity and excellence of LVMH with the innovation and high-performance of Formula 1, delivering unparallelled experiences that combine thrilling racing with elegant craftsmanship. Fans can expect exclusive activations, limited editions, and exceptional hospitality offerings.
This landmark agreement is seen as an unprecedented synergy between sport, style, and innovation.
Stefano Domenicali, President & CEO of Formula 1, added, "At the crossroads of the LVMH Group’s values of creativity and excellence with Formula 1’s innovation and high-performance, the partnership will bring together the best of these two worlds and provide unparalleled experiences."
As Formula 1 prepares to celebrate its 75th anniversary in 2025, this partnership is expected to further enhance the sport's global appeal and create new opportunities for both LVMH and Formula 1.
The collaboration will also involve bespoke activations, limited editions, and outstanding content, ensuring that fans and enthusiasts will have access to unique and memorable experiences.
