
Red faces in Australian TV as Bluey riches go overseas

It is a global phenomenon with a level of success that is becoming increasingly embarrassing to Australia’s national broadcaster. At least that is the perspective of critics of the licensing of the rights to Bluey, the children’s television series created in a studio in Brisbane and which is now shown around the world. The animated series about a cattle dog and her family is broadcast in more than 140 countries with a commercial footprint spanning but not limited to toys, books, clothing, live shows and mobile games. Although they vary widely, estimates indicate the show generates annual revenue which could be as high as A$2.5 billion (US$1.7 billion), but little of this is seen by the Australian Broadcasting Corporation (ABC), which jointly produces the hit show. For perspective, that figure is twice the government-owned broadcaster's annual budget of about $1.3 billion. It also represents a sizeable part of the global pre-school animated entertainment market valued at between $15 billion and $25 billion. This includes franchises such as Hasbro Inc’s (NASDAQ: HAS) Peppa Pig, Spinmaster’s (TSE: TOY) Paw Patrol, privately-owned Moonbug Entertainment’s CoComelon, and non-profit Sesame Workshop’s Sesame Street.BBC c







