Japan welcomed 36.8 million visitors in 2024, surpassing the previous record set in 2019.
Tourists are drawn to Japan's vibrant culture, from Kyoto's historic temples and shrines to Tokyo's bustling streets. The country's stunning cherry blossoms, traditional tea ceremonies, and world-renowned cuisine, such as sushi and ramen, also enthral visitors. Japan's reputation for technological innovation and unique festivals further enhances its appeal as a top travel destination.
The weaker yen reduced the cost of visiting Japan for international tourists. Over the past year, foreign tourists spent 51.78 billion yen ($814 trillion), an increase of 53%.
The tourism boom has had a significant economic impact. In terms of earnings, tourism is second only to vehicle exports.
Local economies have been revived, jobs have been created, and national employment has increased due to increased spending.
Local governments have implemented measures such as increased lodging taxes to deal with the influx and improve infrastructure in response to the surge in arrivals.
In 2030, the Japanese government hopes to attract 60 million visitors.
