Google is attempting to enter the Hollywood scene with its new film and TV production initiative called 100 Zeros, according to Business Insider.
The tech giant quietly launched the production initiative, which is set to be a multiyear partnership with Range Media Partners, a talent firm best known for films like ‘A Complete Unknown’ and ‘Longlegs’. The talent firm will be tasked with identifying projects Google could help fund or produce.
Google and Range have also announced a partnership called ‘AI On Screen’, to commission short films about AI, with the goal of making two into feature length films.
"Through our continued partnership with Range, we aim to collaborate with the Hollywood creative community in a thoughtful and productive way, upkeeping our ongoing commitment to responsibly support creative expression and explore the possibilities of technology through storytelling," a Google spokesperson said in a statement.
Some of the goals Google has for 100 Zeros include encouraging the creative community to adopt its new tech services and promote in still more positive views of its products, particularly among younger audiences.
100 Zeros already dipped its toes into the waters last year by putting some money behind the marketing campaign of indie horror ‘cuckoo’ in exchange for its logo being featured in the opening credits.
Google didn’t seek publicity for this but clearly wants to align itself with a celebrated indie studio and a movie aimed at Gen Z and starring Hunter Schafer.
