Google has introduced its new artificial intelligence subscription service that offers exclusive access to the company’s newest AI products at its Google IO conference.
The subscription service is Google AI Ultra and costs US$249.99 a month. The service will offer early previews of experimental products and YouTube premium subscriptions.
“It’s for the trailblazers, the pioneers, those of you who want cutting-edge AI from Google,” Josh Woodward, head of product incubator Google Labs and the Gemini app, said at the event.
“You can think of this Ultra plan as your VIP pass for Google AI.”
Woodward said the plan also comes with 30 terabytes of storage.
The move was made to diversify Alphabet’s revenue stream and also to combat people’s recent moves towards AI chatbots like ChatGPT.
Google AI Ultra will become a direct competitor to OpenAI’s $200 a month ChatGPT Pro.
Google also offers premium versions of cloud services and AI products under a tier called “Google One AI Premium,” which can cost between $19.99 and $149.99 per month depending on storage size.
The Ultra Plan is already available in the U.S. and will be rolled out to the rest of the world in the coming months.
At the time of writing, Alphabet (NASDAQ: GOOG) stocks are trading at $165.32, down 1.52% from the previous close. The company’s market cap is $2 trillion.
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