
'Melania' earns higher than expected at the box office

Amazon’s Melania Trump documentary has beaten box office records for the strongest start of any documentary in over a decade, despite opening to scathing reviews. The film earned US$7 million at the U.S. box office, surpassing Deadline’s $5 million forecast. The film follows Melania preparing to be the first lady for the second time and was beat out in the box office by two horror films: Iron Lung and Send Help. Despite beating expectations, this pales in comparison to how much the film cost to make and advertise. According to the New York Times, Amazon paid $40 million for the rights to the film, with this fee including a related docu-series set to air later this year. The budget for the ‘Melania’ documentary is unknown, but documentaries that follow a subject for a limited amount of time usually cost less than $5 million to produce. ‘Melania’ also had a marketing budget 10 times the amount of other high-profile documentaries at $35 million. Donald Trump said he wasn’t involved in negotiations of the $75 million price tag for the film, and Melania said Amazon was the best because they agreed to do theatres all around the world.” “We’re very encouraged by the strong start and positive audience response, wit






