Dior has reopened its four-storey flagship boutique in New York City after extensive renovations, showcasing the brand’s variety of products and an all-new spa.
House of Dior New York, located on Manhattan’s 57th Street and Madison Avenue, will host the company’s fashion, jewellery, handbag, and fragrance products. It is the brand’s first retail location to include a spa.
“New York has always been central to Dior’s story,” according to Christian Dior Couture CEO Delphine Arnault.
“The House of Dior New York is a nod to that history, and a statement about how we see this space — not just as a boutique, but as a destination for inspiration, art and creativity.”
The boutique also provides bespoke clothing services, allowing customers to customise their garments’ shape, sleeves, fabric, and accessories.
Limited-edition items, including new bracelets and rings from Dior’s Bois de Rose jewellery line, will be exclusively available in the boutique. A new version of Dior’s B27 sneakers featuring House of Dior New York branding has been produced for the store, with just 47 pairs for sale.
Its spa offers custom skin treatments, including light therapy and cryotherapy, as well as an exclusive fragrance developed by perfumer Francis Kurkdjian.
House of Dior New York was designed by architect Peter Marino, who has worked with Dior since 1994. Marino also redesigned its Paris flagship store three years ago.
North America is Dior’s second-largest market, representing 25% of revenue.
However, luxury goods sales began to slump in 2024 amid slow economic growth. Last year, Dior’s revenue and profit both declined from 2023.
Dior’s (EPA: CDI) share price closed at EU€445.40, up from its previous close at €439.00. Its market capitalisation is €80 billion, while its owner LVMH has a market capitalisation of €231.21 billion.
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