Bloomingdale’s has partnered with Lucky, with a retail connectivity platform to allow luxury brands that sell in its stores to connect their in-store inventory to their Direct-To-Consumer.
The collaboration will allow customers to see product availability at their local Bloomingdales while browsing a specific brand’s website.
Customers will then have the option to purchase through the department store and choose to pick up their order at a nearby Bloomingdale’s location or home delivery.
The luxury brands will still be able to track this through their own e-commerce sites, maintaining information around numbers and sales attribution.
“We are excited to partner with Bloomingdales to transform the luxury shopping experience by bridging the gap between online discovery and immediate accessibility,” said the CEO and Co-founder of Lucky, Sneh Parmar.
“Bloomingdale’s has been an innovative force in luxury retail and integrating their inventory systems with Lucky’s platform creates a powerful solution for brands and their customers.”
Bloomingdale’s remains a stronghold for their parent company Macy's Inc, staying on top of innovation with small-format stores and high-end resale tie-ins.