Apple has acquired video editing company MotionVFX, which offers plug-ins, templates and visual effects tools that work with Apple’s Final Cut Pro.
In a post to its website, MotionVFX said it was “extremely excited” to join the Apple team.
“For over 15 years, we’ve been on a mission to create world-class, visually inspiring content and effects for video editors. From the very beginning, we’ve been all about quality, ease of use, and great design. These are also the values that we admire most in Apple’s products, and we’re thrilled to be able to embrace them together,” the post said.
“We are incredibly grateful to be part of this amazing community and excited to continue our work to serve you.”
Apple hasn’t disclosed the terms of the deal.
This acquisition will allow Apple to integrate MotionVFX’s capabilities directly rather than relying on third-party extensions.
It will also allow Apple to better compete with Adobe Premiere Pro and add subscribers as it continues to lessen its reliance on devices.
Apple services, which include subscriptions like iCloud, Apple Music and app bundles, generally have higher profit margins than hardware like iPhones.
In Q1 2026, the company reported revenue of $30.01 billion for its services business.
MotionVFX was founded in 2009 and offers packages starting at US$29 a month for editing inside Final Cut Pro.
Apple also introduced a bundle called Creator Studio, which packages popular creative apps like Final Cut Pro into a subscription for $12.99 per month or $129 per year to compete with suites like Adobe Creative Cloud.
