Labor and the Coalition have racked up a bill of almost $1.4 million on Meta and Google advertising in just the first few days of the election campaign.
This campaign trail is expected to see record online spending, and this new data lays out the who, what, where, when and how the funds have been used, ahead of the pre-polling in two weeks.
In the week up to 6 April, the Liberal Party spent $314,000 on Meta ads, which owns Facebook and Instagram, and an additional $257,000 on Google, however Labor dropped far more of their advertising dollars with Google than Meta.
The ALP dropped $653,000 with Google and $158,000 to Meta.
Third parties are not to be discounted from this spending spree, with Clive Palmer unsurprisingly coming out ahead of both the major and minor parties for his spending on Trumpet of Patriots election material coming in at a total of $668,000 so far.
The conservative Advance Australia spent $212,000 for Meta ads and a further $30,000 for Google, branches of the Greens paid Google more than $40,000 and Climate 200, which backed teal independents in the past election campaign, has dropped $112,000 to date, mostly on Facebook and Instagram.
