ORIGINS

In the beginning, a team of watch designers and aeronautical control panel specialists joined forces with one project in mind: to create timepieces perfectly suited for professional use. Their goal: to be part of the great Swiss watchmaking tradition while meeting the demands of men facing extreme situations.

It all started with a passion for watchmaking and inspiration drawn from the world of aviation. A team of watch designers and aeronautical control panel specialists joined forces with one objective: creating timepieces ideally suited for professional use. Embracing the rich heritage of Swiss watchmaking, this team sought to satisfy the exacting demands of individuals operating in the most extreme circumstances.

To ensure that a watch perfectly meets the expectations of its users, Bell & Ross brings together experts with complementary know-how to achieve a single objective: to create a utilitarian watch. Bell & Ross watches meet four basic principles: legibility, functionality, precision, and reliability.

Bell & Ross timepieces can be found on the wrists of professionals working under extreme situations, such as astronauts, fighter pilots, deep sea divers, bomb disposal experts, high-performance athletes, renowned actors, rock stars, and urban explorers looking for new adventures.

In Switzerland, in our manufacture in La Chaux-de-Fonds, that our Master watchmakers develop, assemble and make the final adjustments to Bell & Ross watches. All their art is revealed in the precision of the measurements, the rigour of the checks carried out on the watches and the attention given to each work stage, no matter what be the watch's mechanical intricacy.

Exceptional watches

The brand’s history is epitomized by three exceptional timepieces that have become benchmarks due to their mechanical sophistication and technical mastery: the Vintage Heure Sautante, the first watch equipped with a jumping hour display and a power reserve indicator. The Hydromax, the diving watch mentioned in “The Guinness Book of Records®” for its water-resistance to 11,100 m. The BR-X2, the square watch made from sapphire crystal and equipped with an ultra-slim self-winding tourbillon movement.