The Quiet Revolution Happening in Investor Relations
Cashu is rebuilding the outdated $12B+ investor relations (IR) industry from the ground up using software, automation, and media to bring IR into the modern world.
The company bridges the gap between public companies and retail investors through a suite of services:
Distribution-as-a-Service
One-click, compliant distribution to Cashus media and a marketplace of financial media publishers, reaching over 25 million retail investors globally.
Analysis Service
Real-time, advanced campaign and shareholder analytics.
Engagement Tools
A suite of tools designed to improve two-way communication with shareholders.
Business Model
Cashus business model has driven 50% month-over-month growth over the past seven months.
They charge IR firms and listed companies to distribute content, track analytics, and use engagement tools either per campaign or through a monthly subscription plan.
Primary revenue comes from advertising both on Cashu-owned media and across its publisher network.
Secondary revenue is generated through software and recurring subscriptions.
The company is expanding its product suite to include:
Research-as-a-Service
Advanced campaign analytics
Next-gen press release distribution
This expansion is designed to scale recurring revenue streams.
Mission and Objectives
Cashus mission is to become the operating system for investor relations.
Their objective is to serve 10,000 public companies, representing a $2B+ revenue opportunity. They are building a full-service platform to capture this market.
Over the next year, the focus is on expanding into the U.S. and Canada, growing the customer base, and securing recurring software revenue.
Long-term, the vision is to become the infrastructure layer behind how markets communicate.
Industry Overview
Investor Relations is a $12 billion global industry hiding in plain sight.
There are over 50,000 public companies worldwide, all spending money to reach and retain shareholders. From the U.S. to Canada, Australia, Germany, and India, companies rely on outdated tools emails, PDFs, and scattered marketing channels to communicate with investors.
In the U.S. alone, public companies spend over $4 billion annually on IR. Canada adds another $2 billion. Significant spending also comes from the Asia-Pacific region and Europe.
Its a massive, fragmented market with low tech adoption, high friction, poor customer satisfaction and no clear platform leader.
