Shebah broke the Australian record on Birchal with a crowdfunding raise of $3M. The company has expanded into major states and territories and grows each month. Thousands of passengers have come onto the platform and more families are using the service.
The future continues to be bright for this safety focused rideshare as it accelerates its growth to meet the demand which is set to continue in the market.* The company’s strategy puts safety at the heart of everything it does. *IBIS World 2019 report
Product / Service Details
Shebah - all-women rideshare service
Shebah is Australia’s only nation-wide all women rideshare and is designed to solve three serious needs women face today: safe transport, flexible and safe working environments and help with daily logistics.
Shebah ensures safe rides for women and children by having only women drivers. All Shebah drivers have a working with Children’s check, making it legal for them to pick up and drop off children without a guardian present.
Shebah also provides a safe, flexible and rewarding opportunity for women looking for work, allowing them to experience financial freedom and empowerment.
Business Model
Summary
Shebah is the connection between women and children, to get from A to B, and female drives willing to get them there. Shebah offers it's drivers efficient technology, that connect them to their passengers for Advanced Bookings or Instant bookings.
Description
Shebah earns 15% of every ride, with 14% being reinvested into our service, and the remaining 1% going to our various charity partners. Shebah maintains long-term driver loyalty as drivers receive 85% of every trip they take - allowing women who drive with Shebah the flexibility to drive as much or as little as they like. Shebah is proud to be able to assist in transporting women and children safely across Australia every day.
Mission & Objectives
Mission
Our vision is to create front seat freedom for all women. We're doing this by empowering women to travel and work on their own terms.
Business Objectives
To be the go-to rideshare choice for women riders and drivers in Australia and beyond - built on a solid and consistent reputation of safety, care and consideration, which helps women realise financial and social independence.
The market and business model have been proven and the company is now looking to capitalise on its growth opportunities. However, resources are still required to build out the team, put in place systems and processes, particularly in driver onboarding. A priority for resource allocation is for IT systems to streamline the driver onboarding process.
Industry
Summary
Shebah is unique. Competitors in the broader Australian rideshare market do not currently provide a women only service. Competitors would struggle to reposition into a female-focused service and face regulatory hurdles.
Description
The ridesharing industry has grown at an annualised 130% rate over the five years prior to 2018-19 to reach $286.3 million. Industry revenue is forecast to grow to just under half a billion dollars in 2022/23 at an annual growth rate of 14% over the next 10 years.
Currently 60% of rideshare trips are taken by women which comes to a potential addressable market of $300 million. This does not include the additional potential for the traditional taxi services market which is worth $6bn with women estimated to comprise over 58% of all ride.
