Product / Service Details
Making a clean and healthy mobile urban lifestyle easy.
Tiller Rides makes it easy to live today’s mobile urban lifestyle by creating smart micromobility products and services that make moving through any city a breeze.
Our first product is the Roadster e-bike. It’s been designed from the ground up to be the ultimate in clean urban mobility.
An unparalleled set of features are integrated into it’s sleek lightweight pressed-aluminium frame including a digitally connected keyless alarm & GPS, lock, lights, double stand, sturdy carrier, belt drive & long range battery.
Whatever the city throws at you - the Roadster is equipped to handle it in style
Business Model
Summary
Tiller Rides is a vertically integrated business that delivers innovative clean urban mobility solutions to a global market. We are starting in Australia but will soon move to Europe and beyond.
Description
Initial sales will be direct to customers (B2C) via an eCommerce platform.
The unique integrated design and digital connectivity of the Roadster enables business fleet sales (B2B) with a servicing subscription.
By 2024 we aim to leverage the digital connectivity to offer a Mobility-as-a-Service subscription for all customers.
Over time further revenue will be generated through the data extracted from our products and add-ons such as Pathside Assist and Insurance.
Multiple income streams, and a shift towards software based revenue, should allow us to increase profitability over time.
Mission & Objectives
Mission
Our mission is to accelerate the global transition to clean urban micromobility and so improve the health and wellbeing of millions of people while significantly reducing their impact on the planet.
Business Objectives
Previous investment has enabled Tiller Rides to complete the RnD, engineering and production line tooling for the first product - the Roadster.
The investment from this round will enable the business to take the next step in realising its mission - buying the parts to produce the first production run of 500 Roadsters and establish a sales and distribution system in Australia.
Once the Roadster is on the market and selling well in Australia we will expand to Europe and expand our clean micrombility product range - potentially starting with a 3 wheeled e-Cargo bike.
Industry
Summary
In Australia and the US, the take-up of urban micromobility has only just begun. Globally electric bike sales are booming as urban dwellers discover this healthy, low-cost, green, and easy way to get around a car-congested city.
Description
Mordor Intelligence, Bicycle Industry Australia and the European Cycling Federation estimate the target e-bike market of Australia, Europe and US was valued at more than $7 billion USD in 2020.
These bodies also show the strong growth trend in e-bike sales in these markets with 60% annual growth in Australia, 23% in Europe and 145% in the US. Globally, Mordor Intelligence predicts the e-bike market to grow at 11.86% pa. between 2021-2026.
The Roadster brings an unparalleled features set and style not currently being offered to urban riders in these markets.
