Overview
Since creating this category back in 2016, our hideaways have helped facilitate over 2 million hours spent in nature and have helped to inspire a cultural wave of change as people increasingly look to use nature like they do the gym or meditation apps.
And with operational systems tested at scale, a unique and authentic brand, a consistently impactful and high quality experience, and a 200 cabin contract with the UK's largest landowner - we're looking for the next cohort of supporters to join us.
Product / Service Details
About Us
Over the past 8 years, Unyoked has led the way in nature based tourism, becoming an awarded and globally recognised brand as well as a thought leader and an educator around the science backed benefits of spending time outdoors. Our partners include Apple, AllTrails and Matthew McConaughey. Our community has always been key to our success, so as we move into this next phase of global growth, we're opening up again to bring you formally inside. We want to allow those who helped us get here, as well as new friends, to join us on this exciting mission.
Business Model
Summary
Large-scale waves of cultural change have compounded to drive more and more of us to realise that life should be lived more flexibly and closer to nature. Our pioneering nature-on-demand model was created as a helping hand to allow more of us do that.
Description
Our vision is to connect you with nature in a convenient and effective way, so you can access its scientifically-backed benefits frequently and, most importantly - when you need them most. We do this by unlocking unique naturally-immersive locations within a short-drive from cities through partnerships with private landowners. Placing our intentionally-designed minimal footprint cabins only on the most epic spots, we charge our community a fee to access them whether it's to relax, reset or reflect, sharing some of the revenue with our Host in exchange for this and housekeeping services.
Mission & Objectives
Mission
Unyoked is a nature-on-demand service that provides the overly busy with off-grid, all-natural solutions to most of life's pressing problems. Our mission is to make spending time in nature as easy as signing up for a meditation app or heading to the gym.
Business Objectives
2025 is going to be a big year for Unyoked. It marks the next step of our mission of bringing more nature to more people, with expansion not only domestically, but internationally. We'll be taking Unyoked to more new markets and diversifying our experience. Our shareholders will be part of this journey, trialling locations first, pioneering new models and helping us create bespoke experiences for different needs.
Industry
Summary
Unyoked is a unique first-mover brand that encompasses key aspects of many of the fastest-growing consumer trends in Australia, from wellness to mental health, outdoors and adventure.
Description
Creating a new category, we sit at the intersection of multiple, and rapidly accelerating, consumer behavour trends, including outdoor recreation, wellness and prioritisation of mental health, not to mention a strong preference to move beyond rigid 9 to 5 office lifestyles. Each of these high growth categories are worth billions of dollars annually and show no signs of slowing down. Our goal is to continue our ownership of this space and be the Headspace of the outdoors; habitual, accessible and beneficial to our bodies, souls and minds.
