Overview
We`re Florcita
and we`re here to give tequila another shot (this time, sans pinch of salt and lime wedge).
Florcita brings the budding raw potential of tequila to life. We take it on a journey, and take you with us.
Combining the best quality ingredients including Blue Agave Tequila, with a creative twist on flavour, we focus on everything that goes into the making of your favourite marg so you can focus on the good taste and the good vibes.
Wherever the throw back to throwing one back is, the first sip will transport you to happy hour, in your happy place.
Product / Service Details
Our Tequila: Authentic Flavours, Elevated Experience
Florcita is serious about premium tequila. We`ve partnered with a distillery in Zapotlan del Rey, Mexico, in the "Zona Cienega del Lago de Chapala" region. Our tequila showcases raw agave notes, hints of pear, green apple, citrus, jasmine, lavender, and a touch of white pepper. The result is a smooth, unique flavour profile.
Each bottle celebrates authentic craftsmanship, offering a refined drinking experience to be enjoyed neat, on the rocks, or in cocktails. Florcita is more than just tequila—its our mission to elevate Australia`s tequila scene with a dedication to quality and tradition.
Business Model
Summary
Florcita focuses on premium, high-quality products using a direct-to-consumer and wholesale model to build strong brand presence. We aim to disrupt the market with our top-tier tequila drinks, unlike anything else on the market.
Description
Florcita aims to focus on a direct-to-consumer and wholesale distribution model, building brand presence through e-commerce and retail partnerships. We focus on maximising margins and engaging customers directly.
Our strategy will include partnerships with high-end bars, restaurants, and retailers. We aim to scale quickly in Australia and expand globally as brand recognition grows.
By balancing premium pricing with authentic quality, we plan to capture a niche yet growing segment of the spirits market, to establish Florcita as a top-tier tequila brand.
Mission & Objectives
Mission
Florcita`s mission is to elevate tequila in Australia with a range of spirits, liqueurs, and pre-mixed drinks that are fresh and authentic. We aim to celebrate quality tequila craftsmanship, moving away from mass-produced options.
Business Objectives
Our goals in the next 6-12 months include increasing profitability by optimising operations, reducing manufacturing and supply chain costs, and increase our market penetration with a focus on increasing domestic market share. By expanding strategically, we aim to build a loyal customer base and drive Florcita`s growth in the premium spirits sector.
Our long-term goals are to expand our direct-to-consumer and wholesale markets with additional RTD flavours, a new cocktail range, and the addition of Reposado and Anejo tequilas to diversify our portfolio.
