Product / Service Details
Meeting Demand for Healthy, Fresh Meals Across Generations
Nutrition tailored to a variety of dietary and allergy requirements.
Starting from just $4.00 per lunchbox for NDIS participants (or $9.00 for standard lunchboxes), we now offer an expanded menu with over 80 options, catering to diverse tastes and nutritional needs.
Thanks to innovative MAP (Modified Atmosphere Packaging) technology, our meals remain fresh and ready to enjoy straight out of the fridge for up to 10 days. This makes healthy eating easy and accessible for busy lives, underserved communities, and those requiring additional care.
Business Model
Summary
Lilly's Little Lunchbox delivers fresh, dietitian-designed meals for kids, adults, NDIS participants, and seniors. Offering a proven subscription model and growing B2B partnerships, we are expanding nationally.
Description
Lilly's Little Lunchbox delivers fresh, dietitian-approved meals for kids, NDIS participants, and seniors, with a subscription model for home delivery and wholesale partnerships for retailers, schools, daycares, corporate offices, pharmacies and more.
Our dual revenue model ensures scalable income, supported by a national cold logistics network currently delivering our meals across QLD, NSW, VIC and ACT.
Using Modified Atmosphere Packaging (MAP), our meals stay fresh for 10 days, making healthy eating accessible and convenient nationwide.
Mission & Objectives
Mission
Lilly’s Little Lunchbox is on a mission to revolutionise ready-made meals by delivering fresh, dietitian-designed options for kids, NDIS participants, and seniors—instilling healthy habits and making nutritious eating accessible for all ages, every day.
Business Objectives
With demand outpacing supply, we’re scaling operations to serve more homes and partners across Australia.
Our key objectives:
- Expand production capacity
- Scale our sales team to meet growing demand.
- Fully engage the NDIS and aged care markets with tailored offerings.
- Accelerate home delivery customer acquisition.
- Expand wholesale partnerships with schools, daycares, pharmacies, and corporates.
- Innovate fresh products with extended shelf life through R&D partnership with Australian Food and Beverage Accelerator
Industry
Summary
Lilly's Little Lunchbox brings a new innovation award winning product to market while adopting proven business models perfected by other operators within the pre-prepared meals industry.
Description
Across Australia, school tuckshops are struggling with financial constraints and declining volunteer numbers as more parents work full-time. Meanwhile, the ready-made meal market is growing, valued at AUD 2.77 billion in 2023, projected to reach AUD 4.52 billion by 2032 (Expert Market Research, F&D Business).
The NDIS market serves over 580,000 participants, while Australia’s senior population is set to double by 2057. Lilly's Little Lunchbox offers fresh, dietitian-approved meals tailored for children, NDIS recipients, and aging Australians, meeting this growing demand.
