Overview
Humble Beginnings, Grand Ambitions
Old Young's started in 2016 with the dream of distilling exceptional spirits that would be enjoyed all over the world. The reality was a little more modest. Our Founder, James Young, worked 7 days a week distilling, bottling and selling from a 36sqm shed.
Things have moved on a little since then! We won 2023 World Craft Producer of the Year, launched Gingin Gin and our Juniper Society gin club and opened Old Young's Kitchen. But that is just the beginning - now is your chance to Build History with us!
In the last year, we have been flat out optimising our business, preparing for export and developing the concept for what may be the most ambitious distillery ever built - right here in the heart of the Swan Valley.
Product / Service Details
Our Spirits and Awards
The Old Young’s core range comprises 4 gins and 4 vodkas including our 1829 Gin, Gingin Gin and Pavlova Vodka.
We have now released 50 exclusive gins available only to our Old Young's Juniper Society members. In 2024 we launched our Pavlova Spritz RTD.
Old Young’s was crowned World Craft Producer AND Brand Innovator of the Year in 2023, and in 2024 we were named WA Champion Distiller for the 3rd time while also winning Australia’s Best Contemporary Gin. Old Young’s Kitchen was a Top 5 finalist for WA Restaurant of the Year.
Winner of:
- 25 Trophies
- 38 Gold Medals
- 96 Silver
- 97 Bronze
Business Model
Summary
Since 2016, Old Young's has generated over $23 million dollars in total revenue. We continually invest back into the business to ensure our future growth is both sustainable and scalable.
Our key revenue areas are listed below.
Description
- Retail. Our Tasting Room in the Swan Valley is where we tell our story, get liquid on lips and inspire customers to become advocates
- Wholesale. Wholesale incorporates National Retail (over 750 Dan Murphy's, BWS, Vintage Cellars and Liquorland stores) and on and off premise sales via distributors and export
- Hospitality. Old Young's Kitchen launched in 2022 and continues to grow. As our plans for our new home come to reality, hospitality will be a significant revenue driver for us
- Subscription. The Juniper Society remains popular with subscribers and has provided a reliable cash flow so far
Mission & Objectives
Mission
We are building Australia’s most creative spirits company - an iconic West Australian brand to take on the world.
Our measures for success are Market Leadership, Global Recognition and Delivering Shareholder Value.
Business Objectives
Our 5 Year Strategy is based on:
- A differentiated global brand
- Focused product development
- Scaling revenue and reach
- Developing a world class business
Key initiatives for the next 12-18 months are:
- Unveil our new packaging before Christmas 2024
- Launch in up to 3 new export markets in FY26
- Continue to streamline and and set ourselves up for scale
- Develop our ambitious plans for our new brand home. Our next steps are design development and planning approvals.
As always, we will rely on our values of Sustainabilty, Integrity, Creativity and Ambition to guide our decisions.
