Overview
$6.4m revenue last year, 5x growth in 3 years. Join us.
We`re looking for investors that want to back a company with a proven track record of fast growth.
In our last crowdfund, we promised investors that we would grow from $1.3m to $6m in revenue. And we did, hitting $6.4m in last year alone. We`ve seen 5x growth in the last 3 years, and now we want to become Australia`s largest flower gifting company.
With a business model based on Bloom & Wild (UK, $670m valuation. See Risks section for more information), we`re on a mission to dominate the almost $1 billion flower industry in Australia.
Will you join us?
Product / Service Details
Backed by an incredible team
Launched by Idea Crunch, Floraly is led by a team of high-profile entrepreneurs that have scaled multiple consumer businesses to $30m+ in revenue.
We are bringing our e-commerce expertise to a $1bn industry, using technology to reduce costs, reduce waste, and deliver fresher, longer lasting blooms. With over 180,000 customers and more than 2,200 5-star reviews, we know we`re onto something big.
***** "The whole concept is stunning" – Jen M
***** "Won`t be purchasing from anyone else again! The dream company." – Sarah S
***** "Everything about this experience was perfect." – Sky B
Business Model
Summary
We use technology to skip the middleman, reduce costs, reach more customers and deliver fresher, longer-lasting flowers at a better price. It`s that simple.
Description
Modelled on Bloom & Wild (UK, $670m valuation, see Risks below), we cut out the middleman, getting flowers straight from the grower to the consumer.
This allows us to reduce costs, improve profitability and deliver better value products. We have a huge focus on sustainability, offsetting carbon emissions, and buying a meal for someone with in need every order through our partners, OzHarvest.
The end result? A much better gifting experience. Our customers love us, we`re more affordable, and we deliver flowers that stay fresher, longer — for birthdays, anniversaries, or just because.
Mission & Objectives
Mission
We`re on a mission to become Australia`s largest flower gifting company.
Business Objectives
Our philosophy is simple: focus on delivering great product, and use technology and modern marketing tactics to cut costs and acquire customers more efficiently than everyone else.
We`re experts in e-commerce with over a decade of experience running startups, and a proven track record of scaling multi million dollar businesses. And that`s just in Australia; imagine if we expand overseas.
The funds will be used to:
- Provide runway for continued growth
- Use technology to drive customer retention
- Launch a tech-driven subscription offering
