James Warburton is back at the helm of Supercars, officially returning as Chief Executive Officer on 23 July, 2025.
Having previously led the championship from 2013 to 2017, Warburton’s tenure was marked by strong commercial growth and financial stability for teams.
His return signals a renewed push to strengthen Supercars’ global presence, with Chairman Barclay Nettlefold praising his strategic vision and ability to build trusted relationships across the sport.
Nettlefold said: “James is an energetic, strategic and results-driven executive.
“He understands the DNA of our sport and has a proven track record of delivering commercial success and building trusted relationships with teams, partners, broadcasters and fans alike. His return reflects our ambition to strengthen Supercars’ position as a world-class sporting and entertainment product.”
Warburton’s leadership resume extends beyond motorsport. Since leaving Supercars, he transformed APN Outdoor, leading it through a successful sale, and later served as CEO of Seven West Media, where he spearheaded digital expansion and major broadcast initiatives. His deep experience in sports, media, and events positions him well to drive Supercars into its next phase of growth. His previous tenure saw him secure a landmark six-year media rights deal with Fox Sports Australia, ensuring financial security for teams.
Mr Warburton said: “Supercars holds a very special place in Australian sport, and I’m honoured to be returning to lead the business into its next phase.”
“This is a Championship with passionate fans, incredible on-track action, and huge potential to grow. The business has evolved significantly in recent years and I’m excited to build on the strong foundation already in place. I want to thank the Board for the opportunity and can’t wait to get started.”
For investors, Warburton’s return signals stability and commercial ambition. His track record suggests a focus on expanding sponsorships, media rights, and international exposure, which could boost Supercars’ valuation and revenue streams. His leadership will be crucial as the championship navigates changing audience dynamics and evolving broadcast landscapes. The motorsport industry is increasingly reliant on digital engagement and global partnerships, areas where Warburton has proven expertise.
Outgoing CEO Shane Howard will transition into a Director – Motorsport and RACE Board Director role, ensuring continuity in Supercars’ leadership structure.
Warburton’s appointment reflects Supercars’ ambition to solidify its status as a world-class sporting and entertainment product, with a renewed focus on fan engagement, commercial growth, and international expansion.
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