Dylan Winik used his entrepreneurial experience to make Nayax one of the largest cashless payment providers in the country.
After successfully founding and building two strong tech businesses in South Africa and Australia, Winik became Operations Director for Nayax Australia.
He joined while the Australian branch, which services both Australia and New Zealand, was just in its infancy and after the business acquired VendCheck.
According to KPMG, the payments sector, which Nayax is part of, accounts for 20% of the total Australian fintech landscape.
Winik also entered the sector as cashless payments became the most common method of payment in Australia.
The use of digital payments has grown from A$746 million in 2018 to over $93 billion in 2022, with cash payments accounting for 13% at the end of 2022 compared to 70% in 2007.
Nayax has entered the market through offering cashless vending solutions that support both card payments and payments through services like Apple Pay, Google Pay and Samsung Pay.
Overall, Nayax’s global revenue rose 32% to US$95.6 million in Q2 of 2025. The company expects revenue to grow between 30% to 35% to a range of US$410 million to $425 million for the full year 2025.
How Winik grew Nayax Australia
Since joining Nayax, Winik says the Australian branch has grown to account for 11% of the company's global revenue, despite initially starting as a home-based business.
“When we started in Australia, we had around 5000 units and today we’ve got tens of thousands,” he says.
While Nayax Australia currently only has services in Australia and New Zealand, Winik said it will be expanding across Oceania in countries where there is demand.
He also says his entrepreneurial background gave him the knowledge needed to expand the company.
“When we started, there were only two people,” he says.
“I have since hired the correct staff and pushed for the correct managers, which has really driven the sales and the business to where it is today.”
In terms of vending cashless payment, Winik says he has grown Nayax to be the largest in Australia, holding close to 70% of the market share in the country compared to the 20% their closest competitor holds.
Winik says Nayax is able to stand out from the competition due to its core business belief that the product is more important than the profits.
He says this has particularly helped them build a solid technical support team.
“We pay more to have more people, but you know, our customers get their phone calls answered generally within the first minute, and they generally get their problems resolved within the first call,” he says.
He also said they have more control over the services as they manufacture the products themselves.
What’s next?
While Winik says fintech is still a relatively small industry, Australia has Asia’s largest pools of funds under management and the 6th largest in the world, according to FinTech Australia.
Despite the fintech industry slowly becoming larger in Australia, Winik said challenges arise when considering that many of the largest fintech hubs in the world are in opposite time zones.
“That's one of my biggest challenges, is extremely long hours and after work to deal with the opposite time zone where our head office is, but it's well worth it,” he says.
“If you do it right and well in the business, you can really take off in Australia because Australia is one of the fastest adopters of technology.”
Within Nayax itself, many countries are following Australia’s lead. This includes the company’s acquisition of its Benelux distribution partner Inepro to advance its regional expansion into Europe, a region that accounted for 36% of the company’s global revenue last year.
While Nayax Australia mainly focuses on vending machines and other unattended options like car washes and arcades, Winik said it will soon be launching retail services.
“Everything you can think about regarding payments is where we're going,” he says.
“So there'll be this big ecosystem where we will be the centre of the ecosystem."
