Substack has launched a scrollable video feed in it's platform, similar to the likes of TikTok and Reels on Instagram.
It is a redesign of the existing Media tab on the app, added last year, but more clearly follows in the footsteps of other giant platforms who have capitalised on the short video, scrollable feed.
This launch comes amidst discussion on TikTok's uncertain future in the United States, despite its brief ban lasting less than 24 hours at the start of the year.
It also follows an announcement from Substack last month that they would be permitting creators to monetise their videos, marking a shift towards multimedia content focus for the platforms writers and creators.
The platform reports that as of February, 82% of the platform’s top-earning writers are also using multimedia, a considerable jump from around 50% last April.
