Japanese gaming giant, Sega, has hinted at the possibility of launching a new subscription service for it's video games, in a similar style to Netflix.
Speaking to the BBC Sega's president Shuji Utsumi said the subscription product model was “very interesting", and his team was “evaluating some opportunities”.
These services see gamers pay a monthly fee for access to a whole range of titles rather than buying and owning them outright.
"We're thinking something - and discussing something - we cannot disclose right now," Utsumi said.
Other heavy weights in the gaming industry have already launched subscriptions including Xbox Game Pass and PlayStation Plus, as well as Nintendo, Ubisoft and EA.
Back in the 1990s Sega had already launched something similar, an online game service called the Sega Channel which was distributed via cable television systems and required an internet connection.
While it ultimately didn't gain traction it was was a lead in to the modern subscription service style that they are exploring now.