
Scaling up the fire safety industry: Chris McDonald

Chris McDonald has taken his expertise in scaling up businesses in the tech sphere to the world of fire safety at Watch Smoke Alarms. McDonald worked in the tech space at companies such as Yahoo, Indeed.com and News Corporation. He tells Azzet that his senior roles at these companies helped shape his skills in operational scaling and market expansion as he moved from “commercial industries” to what he describes as a “human industry”. “It really comes down to the philosophies that those companies have when it comes to taking products to market,” McDonald tells Azzet. “Both industries are about impact, where I've worked before, there's always been a very clear purpose with the products we've got.”Compliance-led growthThe Australian fire market system was valued at around A$1.4 billion in 2025 and is only expected to grow. McDonald, who has been the general manager of Watch Smoke Alarms for around a year, says the company’s growth rate year-over-year is over 100%, despite being one of the smaller players in the industry. “We just have to keep bringing talent into our business, ensure that we're focused on the right stuff,” he says. “We’re also being really thoughtful about how we generate investment.” Growth i







