The Founders showcases the inspiring journeys of visionary entrepreneurs who turned ideas into thriving businesses. Dive into captivating stories and insightful interviews with founders and CEOs, as they share their challenges, triumphs, and industry insights in this ongoing series. Dogs are a man's best friend — and Dog Friendly Co., an online-based dog apparel brand founded by Sydney siblings Sandra Abade and Luka Maric, seeks to blend style and function for friends around the world. “We're a premium lifestyle brand, so we're designed to elevate the lives of both dogs and owners,” Abade tells Azzet. After starting with its flagship customised dog harnesses, the company now offers products like beds, hoodies, and chew toys, and boasts customers like Formula 1's Lewis Hamilton. The Australian pet supply market has been growing rapidly; IBIS World has projected A$4.1 billion in revenue in 2025. In 2022, 69% of Australian households reported owning a pet, with dogs the most popular choice. Starting off on the right pawThe idea for Dog Friendly Co. began with Abade’s own dog, Carlos. In 2019, Abade was unable to find a harness that would fit a dog of Carlos’ size. “I was looking for something that looked good, was practical