The effects of Guinness supply limitations are being felt far and wide, as some British pubs are reporting running out of the iconic Irish stout this week.
Guinness's owner Diageo announced last week that it was limiting how much pubs can buy because of "exceptional consumer demand" in Great Britain.
The limits only apply to pubs in England, Wales and Scotland, not the Republic of Ireland or Northern Ireland.
The Liffey pub in Liverpool usually touts Guinness as their top seller, but has been without the alcoholic drink since the middle of last week.
It is one of several pubs up and down the country, saying they have run dry, with some managing to restock but uncertain of how long their stocks will last, especially in the lead up to the festive season.
The supply shortage has been accredited to a boost in the popularity of Guinness in the last couple of years, with the beer getting a facelift to its image as it became more popular with young people and women.
According to CGA while beer sales in the UK declined 0.5% from July to October of this year, across the same period sales of beer increased by 23.2% for Diageo and sales of Guinness kegs in particularly grew by 20.9%.