Lucid Motors' new SUV is already gaining traction as a top-performing, luxury electric SUV, but is facing a lack of demand in the market.
Lucid, an Arizona-based electric vehicle maker, has a focus on high-tech, luxury cars, with its latest offering, the Gravity, looking to blend that with a family-friendly SUV, offering three rows of seats alongside its usual prestige design.
But despite increasing production and being listed on the Car and Driver’s 10 Best List for 2026, Lucid has only managed to sell a few units of the Gravity this year so far, as the broader EV market is starting to slow down.
The U.S. market has been hit with the loss of the $7500 federal tax credits for EVs, and Tesla also continues to dominate competition.
Third quarter earnings for Lucid were a mixed bag, with impressive year-on-year increases for revenue growth and deliveries, but a lowered production guidance.
The company said it also expects “a significant increase in deliveries” of the Gravity in the fourth quarter.
The Gravity also got hit with its first safety recall this month, after a labelling mistake on back seat covers which could prevent side airbags from operating correctly.
Approximately 66 vehicles were impacted, with all customers having the issue fixed at Lucid's cost.
