
UMG partners with Nvidia to leverage AI in music

Universal Music Group (UMG) has announced a collaboration with artificial intelligence (AI) leader Nvidia to enhance the music experience of billions of music consumers worldwide. The deal plans to leverage Nvidia’s music language model Music Flamingo, which was launched last year. In a media release, the companies said Music Flamingo would be used to transform how listeners discover music. UMG chairman and CEO Lucian Grainge said the music label looked forward to working with Nvidia to use AI for the service of artists and their fans. “We’re excited to establish this ground-breaking strategic relationship which unites the world’s leading technology company with the world’s leading music company in a shared mission to harness revolutionary AI technology to dramatically advance the interests of the creative community and the role of music in global culture,” Grainge said. The collaboration will also introduce new AI-driven music creation tools, which will encourage hands-on artist involvement. This follows major music labels Warner Music Group and Sony Music Entertainment alongside UMG inking licensing deals with AI-powered music streaming start-ups KLAY, Udio and Suno. These deals have stirred criticism from t







